Digital Marketing Manager

As a Performance and Digital Marketing professional, you will be responsible for developing and implementing a performance marketing strategy to drive business growth. Your key responsibilities will include creating micro campaigns and segmentation to measure and optimize campaigns, evaluating and communicating the impact of digital marketing activities, and utilizing cutting-edge future tech and AI tools to enhance lead closures and optimize digital marketing efforts. In terms of strategy, action, and vision, you will implement micro-segmentation strategies targeting specific B2B sectors and audiences, transition offline campaigns to online platforms for increased reach, and explore innovative avenues for effective marketing. Your role will also involve taking ownership of revenue targets, exploring alternate sources of business generation, mentoring team members for leadership roles, and demonstrating high levels of goal orientation and ambition for success. Integrating digital marketing strategies into B2B account management and understanding the detailed digital marketing scope in services selling and high relationship business models will be crucial for enhancing customer engagement and revenue generation. In terms of people and performance management, you will effectively manage teams, develop the online leadership persona through creative writing and review skills, articulate ideas effectively, and work towards achieving consensus on marketing strategies. To enhance monetization efforts, you will bring targeted and relevant traffic for conversion, foster collaboration and campaigns, and ensure overall monetization goals are met. Qualifications: - Proven experience in B2B digital marketing, preferably in the cybersecurity, risk, digital, and analytics domain. - Strong analytical skills with a data-driven approach. - Experience in managing teams and driving results. - Familiarity with AI tools and their application in digital marketing. - Excellent communication and leadership skills.,