Digital Marketing Manager

We are seeking a motivated and detail-oriented Digital Marketing Manager candidate to join our dynamic advertising team. The ideal candidate will be passionate about optimizing digital content for search engines and driving organic traffic to enhance our online presence. This role requires a strong understanding of search engine algorithms, digital marketing trends, and the ability to contribute to the overall success of our advertising campaigns. Responsibilities: Keyword Research and Analysis: Conduct thorough keyword research to identify relevant and high-performing keywords for content optimization. Analyze competitor websites to identify trends and opportunities for improvement. On-Page and Off-Page Optimization: Implement on-page SEO strategies, including optimizing meta tags, header tags, and content for search engines. Collaborate with content creators to ensure SEO best practices are integrated into the content development process. Execute off-page optimization tactics such as link building and social media engagement. Collaboration and Communication: Stay informed about industry trends and search engine algorithm updates, providing recommendations for adapting strategies accordingly. Requirements: Bachelor's degree in Marketing, Communications, or a related field. 4-5 years of proven experience in performance marketing, preferably in an advertising or digital marketing environment. Strong analytical skills and the ability to interpret data to drive decision-making. Excellent written and verbal communication skills. Up-to-date knowledge of industry trends and search engine algorithms. Experience with e-commerce SEO. Knowledge of HTML, CSS, and website development. Experience in Performance Marketing is important This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned. Show more Show less