Digital Marketing Manager

Job Description

Job Overview: We are looking for a Performance Marketing Manager to drive growth across digital channels. The ideal candidate has 3-5 years of experience in performance marketing, preferably in the baby care industry, and excels in data-driven decision-making, campaign execution, and ROI optimization. Own the Consumer Sales targets and ROAS targets for sales through performance marketing campaigns Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Shopping, Display), Meta Ads (Facebook, Instagram), and YouTube. Manage performance marketing budgets and ROAS targets efficiently. Monitor KPIs like CPC, CTR, CPA, and conversion rates, and consistently improve campaign performance. Execute retargeting, lookalike audience creation, and funnel-based strategies. Work with graphic designers and content teams to develop high-performing ad creatives and landing pages. Analyze performance data using Google Analytics, Meta Business Suite, and other analytics tools. Collaborate with the marketplace and website team to align campaigns with product launches and promotions. Stay updated on digital marketing trends, algorithm changes, and industry best practices. Required Skills: Proven experience with Google Ads, Facebook/Meta Ads, and paid social platforms. Strong knowledge of E-commerce performance metrics and analytics. Proficient in Google Analytics, Meta Business Manager, and Excel/Data Studio. Creative thinking for A/B testing, ad copy, and visual testing. Strong communication, reporting, and teamwork skills. Experience with e-commerce platforms like Shopify, Magento, or WooCommerce is a plus. Preferred Qualifications: Bachelor’s degree in Marketing, Business, or a related field Certifications in Google Ads or Meta Blueprint preferred. Familiarity with parenting or kids’ product segments is a bonus. Experience 3-5 Years Contact - tashisingh519@gmail.com 9910965244 (WhatsApp ) Thanks Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Benefits: Flexible schedule Health insurance Leave encashment Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Quarterly bonus Application Question(s): Monthly Spend on Google / Meta & Other E Commerce platform Experience: Meta Ads : 4 years (Preferred) Google Ads: 4 years (Preferred) ROAS : 4 years (Preferred) Shopify, Magento, or WooCommerce are a plus.: 4 years (Preferred) E commerce Platform: 4 years (Preferred) Work Location: In person