Digital Marketing Manager

NetScape Labs Infotech Pvt LTD

6 years

0 Lacs

sahibzada ajit singh nagar punjab india

Posted:1 week ago| Platform:

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Skills Required

marketing mobile optimization android research ads drive onboarding retention firebase analytics data communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Profile : Digital Marketing Manager (App Growth & ASO Focus)

Experience:

Job Overview

Digital Marketing Manager

Responsibilities

Lead
App Store Optimization (ASO)
for iOS & Android apps – metadata, creatives, keyword research, ratings & reviews.
Plan and manage
paid user acquisition campaigns
(Google UAC, Meta Ads, influencer collaborations, etc.).
Create and execute
app launch and growth strategies
to drive installs and engagement.
Optimize
app creatives
(icons, screenshots, videos) for higher conversion rates.
Work closely with the product team to improve
onboarding, retention, and engagement.
Track campaign performance using
Firebase, AppsFlyer, Adjust, or similar tools.
Monitor competitors and industry trends to identify opportunities for growth.
Balance both
organic (ASO)
and
paid strategies
for app growth.

Requirements

4–6 years of experience in
Digital Marketing / Performance Marketing
, preferably with
mobile apps.
Proven experience in
ASO
(Google Play & App Store).
Strong understanding of
paid campaigns
(Google UAC, Meta Ads, influencer marketing).
Hands-on with
ASO & analytics tools
(AppTweak, SensorTower, MobileAction, Firebase, AppsFlyer, etc.).
Ability to combine
creative ideas with data-driven insights.
Strong communication and team collaboration skills.

Priority will be given to candidates with strong ASO expertise.

Open to broader Digital Marketing professionals

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