Job
Description
Its fun to work in a company where people truly BELIEVE in what they are doing! Were committed to bringing passion and customer focus to the business. Location: Mumbai (Work from office) Experience: 5+ years Role Overview: We re looking for a hands-on digital marketing leader with expertise in Account-Based Marketing (ABM) and a passion for Martech and AI-powered marketing. This role is ideal for someone who thrives on building measurable, high-performing campaigns across LinkedIn, programmatic ads, chat, and personalized website experiences. The right candidate is part technologist, part growth hacker, and fully obsessed with lead generation. Key Responsibilities: Own lead generation and nurturing programs with a strong focus on designing landing pages, running A/B and multivariate tests. Use marketing automation (e.g., HubSpot Pardot) for end-to-end email campaigns, lead scoring, and segmentation. Drive website personalization and dynamic content delivery based on user behavior and account insights. Build and optimize chatbot automation to guide, qualify, and convert visitors from target accounts. Lead paid campaign strategy across LinkedIn, Google Ads, and programmatic ad platforms, aligned to ABM goals. Use ABM platforms like Madison Logic, DemandScience, and 6sense to identify high-intent accounts and activate campaigns. Must have experience in one of the above platforms. Ensure every campaign is measurable- build dashboards (GA4, Looker Studio, Matamo), analyze performance, and optimize in real time. Collaborate with sales, content, and product teams to ensure full-funnel alignment and a seamless digital experience. Qualifications: 5+ years of B2B digital marketing experience with demonstrated success in ABM strategy and execution. Deep understanding of LinkedIn Ads and programmatic advertising ecosystems. Proven experience in using ABM platforms (e.g., Madison Logic, DemandScience, 6sense) for targeting and orchestration. Skilled in marketing automation tools like HubSpot, or Freshmarketer for nurturing and scoring. Strong grasp of analytics, experimentation, and CRO best practices. Demonstrated ability to implement chatbots, website personalization, and intent-based user journeys. Must be comfortable working in fast-paced environments with cross-functional collaboration.
