Digital Marketing Manager

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About the Role

Digital Marketing Manager

direct-to-consumer (DTC)

If you're equal parts analytical and creative, and love blending brand storytelling with measurable results, this role is for you.

Key Responsibilities

1. Performance Marketing (DTC Campaigns)

• Plan, execute, and optimize paid digital campaigns across Meta, Google, YouTube, and other platforms.
• Track and analyze ROI, CAC, LTV, and attribution data to guide decisions.
• Continuously test creatives, audiences, and landing pages to scale performance.
• Ideate and develop insight-driven hooks for ad campaigns.

2. Website & Landing Page Optimization

• Manage and optimize company websites and DTC landing pages for conversions and UX.
• Collaborate with design and tech teams to improve site performance and mobile experience.
• Implement A/B testing and conversion rate optimization (CRO) strategies.

3. CRM & Marketing Automation

• Set up and manage CRM flows across email and WhatsApp.
• Develop customer segmentation, automated journeys, and retention strategies.
• Track engagement metrics and refine messaging to boost repeat purchases.

4. Brand Building & Engagement

• Execute brand awareness and engagement campaigns across digital and social channels.
• Work with the creative and content teams to tell the brand story digitally.
• Leverage influencers, partnerships, and community initiatives to build affinity.

5. Analytics & Reporting

• Monitor KPIs and performance metrics across all digital channels.
• Deliver data-backed insights and recommendations to leadership.
• Stay updated on emerging tools, platforms, and digital best practices.

Candidate Profile

• Experience:

  5+ years in digital marketing, with DTC, performance, and CRM expertise.

• Technical Skills:

  Google Ads, Meta Ads Manager, Google Analytics, CRO tools, Mailchimp/Klaviyo/WebEngage (or similar).

• Knowledge:

  Strong grasp of e-commerce funnels, customer journeys, and retention marketing.

• Soft Skills:

  Analytical mindset, creativity, cross-functional collaboration, and strong communication.

• Education:

  Bachelor's degree in Marketing, Business, or related field; MBA preferred.

What We Offer

• The opportunity to shape the digital growth of a fast-scaling FMCG/food brand.
• Hands-on ownership of end-to-end DTC strategy and execution.
• An entrepreneurial, collaborative environment with high visibility to leadership.