Digital Marketing Manager

Job Description – Digital Marketing Manager @ Law Learning Bench

About the Role

We are seeking a results-driven Digital Marketing Manager to lead and scale the marketing function of our law learning platform. The ideal candidate will have prior experience in EdTech, e-learning, or professional courses and will be responsible for creating, executing, and optimizing digital marketing strategies to drive course enrollments and brand awareness among law students, professionals, and aspirants.

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Key Responsibilities

1. Strategy & Leadership

• Develop, implement, and oversee end-to-end digital marketing strategy aligned with business goals.
• Lead a team of marketing executives, content creators, and external agencies.
• Conduct market research to understand the needs of law students, competitive exams aspirants, and legal professionals.

2. Performance Marketing

• Plan and manage paid advertising campaigns on Google, Meta, LinkedIn, and YouTube.
• Optimize campaigns for lead generation, conversions, and cost efficiency (CPL, CPA, ROI).
• Implement A/B testing, remarketing, and funnel optimization strategies.

3. SEO & Content Marketing

• Drive organic growth through SEO and SEM strategies tailored for law-related searches.
• Oversee creation of high-quality blogs, landing pages, course descriptions, and case-study content.
• Plan content calendars around judiciary exams, law updates, and trending topics in the legal domain.

4. Community Building & Engagement

• Build and manage online communities (Telegram, WhatsApp groups, LinkedIn groups) for aspirants.
• Plan and execute webinars, workshops, and demo sessions with legal experts/faculty.
• Partner with influencers, legal bloggers, and student leaders to expand reach.

5. Analytics & Reporting

• Monitor KPIs including website traffic, CTR, leads, conversion rates, and ROI.
• Use analytics tools (Google Analytics, Data Studio, CRM dashboards) to measure campaign performance.
• Provide weekly and monthly reports to leadership with actionable insights.

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Requirements

• MBA/PGDM in Marketing, Business, or related field. Background in EdTech/Law is a strong plus.
• 5–8 years of proven experience in digital marketing management.
• Strong expertise in Google Ads, Meta Ads, SEO, SEM, YouTube Ads, and LinkedIn Ads.
• Hands-on experience with marketing automation tools, CRM, and analytics dashboards.
• Ability to design and execute scalable campaigns for course enrollments.
• Strong communication, team leadership, and stakeholder management skills.

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What We Offer

• Leadership role in shaping India’s leading law learning platform.
• Direct impact on student success and access to legal education.
• Competitive salary with performance incentives.
• Opportunity to innovate in the growing EdTech + Law sector.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Work Location: In person