Digital Marketing Manager

Strategy & Execution: Develop, implement, and manage digital marketing strategies across channels (SEO, SEM, social media, email, content, influencer & affiliate marketing).

Performance Marketing: Plan and execute performance-driven campaigns on Meta Ads, Google Ads, YouTube, etc. with a strong focus on ROI and CAC.

Content & Branding: Collaborate with design and content teams to craft compelling creatives, campaign messaging, and brand stories that resonate with our target audience.

Social Media: Manage brand presence across Instagram, Facebook, YouTube, Pinterest, and emerging platforms. Create engagement-driven content calendars.

Analytics & Reporting: Track campaign performance using tools like Google Analytics, Meta Business Suite, and others. Generate insights and optimize campaigns accordingly.

Email & CRM Marketing: Own the customer funnel—nurture leads and boost retention through newsletters, drip campaigns, and automation.

Influencer Collaborations: Identify and manage micro and macro influencers to build brand awareness and trust.

Market Trends: Stay ahead of beauty industry trends and competitor activities to inform campaign strategies.

Job Type: Full-time

Pay: ₹10,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Makarba, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

Expected Start Date: 01/08/2025