Digital Marketing Manager

Responsibilities:

Brand Building

• Building key messaging campaigns 
• Monitoring the competition and making suggestions for improvement
• Blog/Article writing experience, website front-end, building, video editing hands-on.

Management and optimization of the companys website : to enhance its effectiveness in attracting both job seekers and employers. 

• Updating and maintaining website content, including job postings, company information, and career resources.
• Ensuring the website is user-friendly, visually appealing, and optimized for both desktop and mobile users.
• Implementing SEO strategies to improve the sites visibility on search engines and attract relevant traffic.
• Collaborating with recruitment teams to ensure job listings are accurate, up-to-date, and effectively categorized.
• Analyzing website performance through tools like Google Analytics to identify opportunities for improvement and drive engagement.
• Managing the integration of job application forms, applicant tracking systems (ATS), and other recruitment tools.
• Regularly testing website functionality, troubleshooting issues, and coordinating with technical teams to resolve them.
• Ensuring the website is secure, performing backups, and staying updated with the latest technologies.

Lead Generation

• Running campaigns to generate sales accepted leads. 
• Plans, executes, and measures experiments and conversion tests.
• Using persuasive email marketing strategies to create newsletters and marketing strategies.
• Utilizes strong analytical ability to evaluate end-to-end internal & external experience across multiple channels and target audience touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Collaborates with internal teams to create landing pages and optimize user experience on digital platform
• Will be working closely with the Marketing & Business Development team to bring more leads & business.

Social Media management

• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Creating strategy to get more tractions on social media posts.
• Knows how to create Social Media creatives, carousels using digital professional trending software. 
• Inbound Marketing, PPC, off-page, on-page SEO

Research & Market Analysis

• Conducting in-depth market research to identify prospects , trends, competitor strategies, and customer behavior.
• Utilizing data analytics tools to measure campaign effectiveness and consumer engagement.
• Performing SWOT analysis to strengthen branding and marketing initiatives.
• Gathering insights on industry best practices and ideal customer profile .
• Analyzing customer feedback and survey data to refine marketing strategies.

Collateral Building

• Working on creating case studies along with delivery and sales teams
• Brochure and sales pitches creation and updation
• Proposal writing during sales process

Educational Qualifications required:

• Bachelors /masters or relevant degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels
• Experience with A/B testing and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Self-motivated, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Excellent communication skills.