Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: KPHB, Hyderabad
Employment Type: Full-time (Onsite)
Experience Required: 5–8 years

About the Role:

Global Degrees is a leading overseas education consultancy with 18 branches.
We are looking for a highly skilled and data-driven Digital Marketing Manager to lead performance, growth, CRM, and brand marketing initiatives. The ideal candidate should have strong experience in running paid campaigns, building marketing automation journeys, executing student-centric brand messaging, and driving end-to-end lead generation funnels.

Key Responsibilities:

Performance Marketing

• Utilize strong Performance Marketing Expertise to manage digital campaigns.
• Hands-on experience in Meta Ads and Google Ads for lead generation and remarketing.
• Plan, execute, and optimize campaigns with clear CPA/CPL targets.

WhatsApp Marketing & CRM Flows

• Execute WhatsApp Broadcast campaigns and automation workflows.
• Build drip journeys, segmentation, and full-funnel WhatsApp nurturing flows.
• Integrate WhatsApp effectively into lead nurturing processes.

Growth Marketing

• Strong understanding of marketing funnels and user acquisition channels.
• Optimize CAC through experimentation and A/B testing.
• Identify new digital, offline, referral, and influencer-led growth avenues.

Marketing Analytics & Reporting

• Work with analytics dashboards, Google Analytics, and UTM tracking.
• Conduct cohort analysis and convert data into actionable insights.
• Provide weekly, monthly performance reports for decision-making and scaling campaigns.

Brand Marketing & Positioning

• Ensure brand consistency across all touchpoints.
• Develop student-focused messaging and campaigns tailored to universities and colleges.

Event & On-Ground Marketing

• Coordinate on-ground college activations, seminars, workshops, and education fairs.
• Collaborate with operations teams to plan and execute student outreach activities.

Lead Management & Conversion Support

• Manage CRM workflows, branch-wise lead assignment, and lead quality scoring.
• Work closely with the telesales team to improve conversion rates.

Stakeholder & Vendor Management

• Coordinate with counsellors, designers, performance agencies, and other external partners.
• Manage vendor relationships and ensure timely execution of marketing initiatives.

Qualifications:

• Bachelor’s degree or MBA in Marketing, Business, or related field.
• 5-8 years of experience in digital/performance marketing (education industry preferred but not mandatory).
• Strong analytical, communication, and project management skills.
• Ability to work in a fast-paced, metrics-driven environment.

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹100,000.00 per month

Ability to commute/relocate:

• KPHB Colony, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you interested to work Onsite 6days a week in KPHB location?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 4 years (Required)

Work Location: In person