Digital Marketing Manager

Designation: Manager - Performance Marketing & Spotify Playlisting

Area of Work : Youtube Ads, Spotify Ads & Playlist Curation, Meta Ads, Snapchat Ads

Work Experience Required : 3-4 years

Work Location : Mohali

1. To plan, execute, and optimize YouTube ad campaigns for various clients
2. Doing in-depth research for keywords that we can target for paid ads on SEM
3. Conduct in-depth research on target audiences and create targeting strategies
4. Well versed with video ads
5.  Analyse campaign performance data and make data-driven decisions to optimize campaigns
6. Stay up-to-date on YouTube ad best practices and new features
7. Monitor and report on campaign performance to clients Requirements
8. Preparing proper in-depth report for all the campaigns executed from our end
9. Regular interaction with all the clients sharing the updates on all the campaigns
10. Adding on new areas where we can execute and optimise ad campaigns
11. Keeping a track of all new prospect clients and staying updated with the latest digital trends, products, features etc.
12. Coordinating with the various vendors for negotiating best rates for various campaigns and sharing the same with the team
13. Helping the team with creative inputs on all ongoing campaigns and adding on new elements to these campaigns
14. Ensuring proper invoices are raised for all the completed campaigns
15. Bringing in new clients, upselling for existing campaigns
16. Well versed with running Snapchat Ads, Meta Ads & Spotify Ads
17. Should be willing & able to create Spotify UGC playlists 
18. Well versed with music scene and latest drops 
19. Should be able to curate and build playlists