Digital Marketing Manager

Job Title:

Location:

Qualification:

Experience:

Salary:

Digital Marketing Manager

Key Responsibilities:

• Develop and execute effective social media strategies aligned with business objectives.
• Manage social media accounts and engage with the audience across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Analyze social media trends, insights, and performance to optimize strategies and campaigns.
• Run and optimize paid social media advertising campaigns to maximize ROI.
• Leverage email marketing campaigns to drive engagement and traffic.
• Create compelling copy and content for social media posts, blogs, and campaigns.
• Ensure SEO best practices are applied to social media content to increase visibility and searchability.
• Collaborate with design, content, and marketing teams to produce creative and impactful content.
• Track key metrics and report on social media performance, suggesting improvements.
• Utilize free tools such as

  Google Analytics

  to assess social media performance and trends.

Mandatory Skills:

• Project Management

  : Strong organizational skills with the ability to handle multiple campaigns simultaneously.

• Strategic Thinking

  : Ability to create long-term social media strategies that align with business goals.

• Data Analysis

  : Experience in analyzing data to track campaign performance and suggest improvements.

• Paid Social Advertising

  : Experience with running and managing paid social media campaigns across various platforms.

• Email Marketing

  : Experience in using email campaigns for lead generation and engagement.

• Copywriting

  : Excellent written communication skills, with the ability to create engaging content.

• SEO

  : Strong knowledge of SEO practices and ability to optimize social media content accordingly.

• Familiarity with Free Tools

  : Proficient in using free tools like

  Google Analytics

  , social media management platforms, and other analytical tools.

Preferred Skills:

• Experience with social media automation and scheduling tools.
• Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite).

Strong understanding of digital marketing trends and emerging platforms.