Digital Marketing Manager

Company Description

Enrichwise Financial Services Pvt Ltd specializes in offering comprehensive financial services including Taxation & Returns Filing, Investments, Stock Markets, Mutual Funds, and Stocks. Other services include Demat Accounts, Corporate FDs, RBI Bonds, Capital Gain Bonds, Legal consultations related to Wills/HUF/Trusts, and Insurance. Our focus is to provide tailored financial solutions to meet diverse client needs.

Role Description

This is a full-time on-site role for a Digital Marketing Manager based in Thane. The Digital Marketing Manager will be responsible for executing digital marketing campaigns, managing social media marketing, and overseeing lead generation activities. Additional tasks include analyzing web analytics, developing marketing strategies, and ensuring successful digital engagement across platforms.

Key Responsibilities

• Campaign Execution & Optimization
• Assist in the setup, launch, and optimization of paid media campaigns (Google Ads, Facebook/Instagram, LinkedIn).
• Monitor daily budget pacing, bid strategies, and KPIs; recommend mid-campaign adjustments.
• Content Coordination
• Work with copywriters and designers to develop ad copy, landing pages, email sequences, and social posts
• Maintain and update the content calendar; ensure timely asset delivery.
• SEO & Organic Support
• Conduct keyword research; support on-page SEO audits and optimization tasks.
• Help manage blog production and social media publishing schedules.

Reporting & Analytics

• Pull data from Google Analytics, Ads Manager, and marketing automation platforms.
• Prepare weekly performance dashboards and highlight key trends or areas for improvement.
• Cross-Functional Collaboration
• Liaise with Sales and Product teams to align on promotional schedules and lead-nurturing workflows.
• Coordinate with external agencies or freelancers as needed.
• Process Improvement
• Document campaign processes; suggest efficiencies in tooling, workflows, and budget allocation.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of digital marketing experience, with hands-on exposure to paid media and basic SEO.
• Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong organizational skills and attention to detail; ability to juggle multiple campaigns simultaneously.
• Proficiency with Excel or Google Sheets for data analysis.
• Excellent written and verbal communication skills.