Digital Marketing Manager

Job Description

Key Responsibilities Campaign Execution & Optimization Assist in the setup, launch, and optimization of paid media campaigns (Google Ads, Facebook/Instagram, LinkedIn). Monitor daily budget pacing, bid strategies, and KPIs; recommend mid-campaign adjustments. Content Coordination Work with copywriters and designers to develop ad copy, landing pages, email sequences, and social posts. Maintain and update the content calendar; ensure timely asset delivery. SEO & Organic Support Conduct keyword research; support on-page SEO audits and optimization tasks. Help manage blog production and social media publishing schedules. Reporting & Analytics Pull data from Google Analytics, Ads Manager, and marketing automation platforms. Prepare weekly performance dashboards and highlight key trends or areas for improvement. Cross-Functional Collaboration Liaise with Sales and Product teams to align on promotional schedules and lead-nurturing workflows. Coordinate with external agencies or freelancers as needed. Process Improvement Document campaign processes; suggest efficiencies in tooling, workflows, and budget allocation. Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 2–4 years of digital marketing experience, with hands-on exposure to paid media and basic SEO. Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics. Strong organizational skills and attention to detail; ability to juggle multiple campaigns simultaneously. Proficiency with Excel or Google Sheets for data analysis. Excellent written and verbal communication skills. Email: hr@enrichwise.com Contact Number: 8779473221 Job Types: Full-time, Permanent Pay: From ₹600,000.00 per year Benefits: Provident Fund Schedule: Fixed shift Application Question(s): Will you be able to reliably commute or relocate to Hiranandani Estate, Thane, Maharashtra for this job? Work Location: In person