Digital Marketing Manager - – Education Sector (Online MBA/UG/PG Programs)

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About College Gyan

College Gyan is India’s premier platform for online and distance education. We help students choose the best UGC-recognized online universities across India for UG, PG, MBA, and diploma programs. With over 1,000+ students guided annually and growing rapidly, we are reshaping the future of higher education.

Position Summary

Digital Marketing Manager

• Online NMIMS
• Amity University Online
• D.Y. Patil University (Online)
• Online Manipal
• Uttaranchal Online University

The role involves developing and executing performance marketing campaigns, optimizing ad spends, tracking analytics, and ensuring measurable ROI.

Key Responsibilities

• Develop and execute digital marketing strategies to generate leads for online UG, PG, and MBA programs.
• Plan and manage paid campaigns on Meta Ads, Google Ads, LinkedIn Ads, and other platforms.
• Create, monitor, and optimize campaigns to ensure cost-effective lead acquisition.
• Work with creative teams to produce engaging ad creatives, landing pages, and marketing collateral.
• Implement SEO and content marketing strategies to improve organic reach and website ranking.
• Manage marketing automation and CRM integration for lead nurturing.
• Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards.
• Stay updated with digital marketing trends, competitor strategies, and EdTech market insights.
• Collaborate with admissions and sales teams to align marketing efforts with enrollment targets.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3–6 years of experience in

  digital marketing

  with a focus on

  lead generation for the education or EdTech sector

  .
• Proven track record in running high-ROI campaigns on Google Ads, Meta Ads, and LinkedIn.
• Strong knowledge of SEO, SEM, social media marketing, and marketing automation.
• Experience with tools such as Google Analytics, HubSpot, Zoho CRM, or similar.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and project management abilities.

Why Join College Gyan?

• Be part of a purpose-driven team impacting students’ careers.
• Work with the fastest-growing UGC-recognized online university partners.
• Transparent incentive structure and performance-based growth.
• Supportive, innovative, and collaborative work environment.