Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Siliguri / Head Office
Department: Marketing
Reports To: Director / Head of Marketing
Experience: 3–7 years in Digital Marketing
Qualification: Bachelor’s or Master’s degree in Marketing, Digital Media, or a related field
Salary: Negotiable

Job Summary:

We are looking for a data-driven and creative Digital Marketing Manager to lead and execute comprehensive online marketing strategies. The candidate will be responsible for managing digital campaigns across multiple platforms to increase brand visibility, drive traffic, generate leads, and improve conversions.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and email marketing
• Oversee company website SEO & SEM to improve search engine rankings and visibility
• Plan and execute content marketing strategies including blogs, videos, infographics, etc.
• Analyze campaign performance using tools like Google Analytics, Google Search Console, Facebook Insights, etc.
• Drive and manage lead generation strategies via landing pages, PPC, remarketing, etc.
• Coordinate with social media, content, and design teams to maintain consistent digital presence
• Stay updated on digital marketing trends, tools, and best practices
• Track ROI, manage digital marketing budgets, and prepare performance reports

Key Skills Required:

• Proficiency in Google Ads, Facebook/Meta Ads, and LinkedIn marketing
• Solid understanding of SEO (on-page and off-page), SEM, and keyword research tools (e.g., Ahrefs, SEMrush)
• Hands-on experience with email marketing platforms (e.g., Mailchimp, Sendinblue)
• Working knowledge of website management platforms (e.g., WordPress, Shopify)
• Strong analytical skills and experience with Google Analytics and Data Studio
• Creative thinking with strong attention to detail
• Excellent communication and team coordination skills
• Ability to manage multiple projects and deadlines

Job Type: Full-time

Work Location: In person