Digital Marketing Manager

Job Description:

We are seeking an experienced Digital Marketing Manager to develop and execute comprehensive digital marketing strategies, driving brand awareness, engagement, and conversions. This role requires strong analytical skills, creativity, and expertise in digital marketing channels.

Key Responsibilities:

1. Strategy Development: Develop and execute digital marketing strategies across channels (social media, email, search engine optimization, paid advertising).

2. Campaign Management: Plan, execute, and optimize digital marketing campaigns, ensuring ROI and KPIs are met.

3. Content Creation: Collaborate with teams to create engaging content (social media, blog posts, email newsletters).

4. Social Media Management: Manage social media presence, engagement, and advertising.

5. SEO: Optimize website and content for search engines, improving visibility and rankings.

6. Analytics: Analyze digital marketing metrics, providing insights and recommendations for improvement.

7. Budget Management: Manage digital marketing budget, allocating resources effectively.

Requirements:

1. Experience: 3-5 years of experience in digital marketing.

2. Skills:

1. Digital marketing channels (paid social, email, SEO)

2. Analytics tools (Google Analytics)

3. Content creation and management

4. Budget management

3. Certifications: Google Analytics, HubSpot, or similar certifications.

Preferred Qualifications:

1. Industry Experience: Experience in specific industries (e.g., e-commerce, B2B).

2. Team Management: Experience managing cross-functional teams.

3. Technical Skills: Familiarity with marketing automation platforms.

What We Offer:

1. Competitive Salary: Attractive salary package with benefits.

2. Growth Opportunities: Opportunities for career growth and professional development.

3. Collaborative Team: Dynamic and supportive team environment.

4. Professional Development: Ongoing training and support.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance

Ability to commute/relocate:

• Sasthamangalam, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)
• total work: 3 years (Required)

Work Location: In person