Digital Marketing Manager

Job Description

Key Responsibilities: Develop and execute social media strategies across platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, etc.) Create engaging and original content — including graphics, videos, and written posts — tailored to each platform Plan and manage the content calendar to ensure consistent posting Monitor trends and use analytics to optimize post performance and audience growth Respond to community interactions and engage with followers in a timely manner Coordinate and run paid social media ad campaigns (optional depending on experience) Collaborate with the app/product team to promote new features, updates, or campaigns Track and report on marketing KPIs regularly Ideal Candidate Will Have: Proven experience in digital marketing and social media management Strong skills in video editing (e.g., Reels, TikToks, short-form content) Proficiency in design tools (Canva, Adobe Suite, etc.) Excellent copywriting and communication skills Creative mindset with attention to detail Ability to work independently and manage deadlines Familiarity with app-based products and tech-savvy content trends Bonus Points For: Experience with influencer outreach or user-generated content Background in mobile app marketing Knowledge of SEO and ASO Paid ads experience (Meta, Google, TikTok) Job Types: Full-time, Permanent Pay: From ₹50,000.00 per month Schedule: Day shift Work Location: In person