Digital Marketing Manager

Job Title: Performance Marketer

Location: KolkataType: Full-TimeExperience: 2–4 years preferred

Job Description

We are seeking a results-driven Performance Marketer to join our growing agency team. The ideal candidate will be responsible for strategizing, executing, and optimizing paid campaigns across Meta, Google Ads, YouTube, and other digital platforms — with a clear focus on driving sales, leads, reach, and awareness for a wide range of clients.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms
• Set clear KPIs and performance goals for each campaign — including lead generation, website traffic, conversions, and brand awareness
• Conduct ongoing A/B testing for creatives, copy, and audiences to improve performance
• Monitor campaign budgets, pacing, and bid strategies for maximum efficiency
• Analyze and report on campaign performance using platforms like Google Analytics, Meta Business Manager, and ad dashboards
• Collaborate with creative, strategy, and account teams to align campaign goals with content and messaging
• Stay updated on industry trends, algorithm changes, and emerging ad formats

Requirements

• Proven experience in managing paid marketing campaigns on Meta, Google Ads, and YouTube
• Strong understanding of performance metrics (CPC, CPA, CTR, ROAS, etc.)
• Experience with lead generation funnels, pixel setup, retargeting, and lookalike audiences
• Working knowledge of Google Analytics, UTM tracking, and basic SEO/SEM principles
• Ability to manage multiple campaigns and clients simultaneously
• Strong analytical, problem-solving, and communication skills

Bonus Skills

• Experience in e-commerce, D2C, or B2B lead gen campaigns
• Familiarity with platforms like LinkedIn Ads, Twitter/X Ads
• Certification in Meta Blueprint or Google Ads (Preferred but not mandatory)

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person