Digital Marketing Manager

About The Brand:

Amrit Dawani is a luxury designer label specializing in bespoke couture and occasion wear for men and women. Known for intricate craftsmanship, fast delivery timelines, and a loyal clientele, the brand is rapidly expanding across India and globally.

Key Responsibilities:

Paid Media Management

• Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, Shopping)
• Manage daily budgets, bids, and performance tracking
• Create and manage retargeting and acquisition funnels

SEO Strategy & Execution

• Conduct keyword research and optimize website content for search engines
• Monitor Google Search Console and SEO tools to track and improve performance
• Collaborate with content and dev teams to implement SEO best practices

Analytics & Performance Reporting

• Track KPIs including ROAS, CTR, CPA, conversions, and bounce rates
• Provide weekly/monthly reports and actionable insights
• Use data to guide creative strategy and targeting decisions

A/B Testing & Campaign Optimization

• Test creatives, copy, targeting, and landing pages for performance lift
• Scale campaigns with high ROI and cut down on underperforming ones

Cross-Functional Collaboration

• Coordinate with design, content, and merchandising teams for campaign readiness
• Share insights to support brand growth goals and campaign strategy

Requirements:

• 2–4 years of hands-on experience in performance marketing
• Proficient with Meta Ads Manager, Google Ads, Google Analytics
• Working knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)
• Strong analytical skills and confidence working with performance metrics
• Prior experience in fashion/e-commerce brands is a bonus

What We Offer:

• A chance to work closely with a fast-growing luxury fashion label
• Ownership of ad strategy and performance across key channels
• Creative freedom, high-impact role, and growth opportunities
• Competitive monthly salary of ₹50,000

Location:

Working Hours: