Job
Description
Digital Marketing Manager – AI (WFH)
Experience: 5+ years
Location: Remote/Bengaluru
Mode of Engagement: Full time/ Part time
No of Positions: 1
Educational Qualifications: Bachelor's degree
Industry: IT/Software/ITES (B2B/SaaS)
Notice Period: Immediate
What We Are Looking For:
Proven experience in DaaS/SaaS product marketing with a strong track record in digital marketing leadership.
Expertise in leading and managing a team of digital marketers, content creators, and SEO specialists.
Strong knowledge and hands-on experience in both on-page and off-page SEO strategies.
Experience in AI-related SEO, content optimization, and technical content writing, including crafting whitepapers, case studies, blogs, and website content.
Responsibilities:
Develop and execute digital marketing strategies to drive demand generation and lead acquisition for B2B/SaaS products.
Lead and mentor a team of SEO, content, and marketing specialists to ensure successful campaign execution.
Oversee on-page SEO efforts, including website optimization, keyword research, and content strategy.
Manage off-page SEO, including link-building, PR outreach, and backlinking strategies to improve search rankings.
Develop and execute technical content marketing initiatives, ensuring alignment with brand voice and industry trends.
Collaborate with product, sales, and engineering teams to create compelling marketing collateral, landing pages, and thought leadership content.
Utilize analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track performance, generate insights, and optimize marketing campaigns.
Stay updated with the latest AI advancements in SEO, such as Google’s AI-driven ranking updates.
Qualifications:
Bachelor's degree in marketing, Business, Communications, or a related field.
5+ years of experience in digital marketing, preferably within a B2B/SaaS environment.
Proven experience in SEO strategy, technical content marketing, and demand generation.
Strong understanding of digital marketing channels, including organic, paid, email, and social media.
Proficiency in SEO and analytics tools (Google Analytics, Ahrefs, SEMrush, Moz, etc.).
Exceptional leadership, communication, and project management skills.
Ability to analyze data, optimize campaigns, and drive continuous improvement in marketing performance.
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