Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Adrita Enterprise Location: Birati, Kolkata Employment Type: Full-Time Job Summary: We are looking for an experienced and creative Digital Marketing Manager to lead our online marketing initiatives. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services across digital platforms. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital campaigns from concept to execution. Key Responsibilities: Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions Plan and manage digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms Oversee SEO/SEM, email marketing, social media marketing, and content marketing Manage the company’s website, ensuring content is updated and optimized Coordinate with internal teams and external agencies to create and execute campaigns Analyze performance data and prepare regular reports on campaign effectiveness and ROI Monitor trends and competitor activities in the digital space Allocate and manage marketing budgets efficiently Lead and mentor a team of digital marketers, content creators, and designers Requirements: Proven experience as a Digital Marketing Manager or similar role In-depth knowledge of digital marketing channels, tools, and best practices Strong understanding of SEO, PPC, social media platforms, email marketing, and analytics tools Experience with Google Analytics, Google Ads, Facebook Business Manager, and CRM systems Excellent communication, leadership, and project management skills Ability to multitask and meet deadlines in a fast-paced environment Strong analytical and problem-solving mindset Preferred Qualifications: Bachelor’s/Master’s degree in Marketing, Digital Media, or a related field Google Ads and Analytics certification preferred Experience in eCommerce or B2B digital marketing is a plus