Digital Marketing Lead

About the Role We're seeking a talented and strategic Digital Marketing Lead to spearhead our content and SEO initiatives. As a key member of our team, you'll be responsible for driving organic traffic, building brand awareness, and generating leads through compelling content and optimized online presence. Responsibilities SEO Expertise: Deep understanding of SEO principles, keyword research, on-page optimization, link building, and technical SEO. Content Creation: Ability to create high-quality, engaging content that aligns with the brand voice and target audience. Analytics and Optimization: Skill in monitoring website performance metrics and implementing data-driven optimizations. Content Marketing Strategy: Experience in planning and executing content marketing campaigns to drive traffic, generate leads, and nurture relationships with the target audience. Cross-Functional Collaboration: Ability to work effectively with teams across the organization. Industry Knowledge: Stay updated on the latest SEO trends and best practices. Qualifications Bachelor's degree in marketing, Communications, or related field 4-5 years of experience in digital marketing with a strong focus on content and SEO Proven track record of driving organic traffic, improving search engine rankings, and generating leads Deep understanding of SEO principles and best practices Excellent writing and editing skills Experience with content management systems (CMS) and SEO tools Excellent communication and interpersonal skills Strong analytical skills and ability to interpret data Passion for content creation and storytelling Passionate, go-getter with an out-of-the-box thinking mindset Self-starter with a strong work ethic and ability to work independently