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Digital Marketing Lead – EdTech

Digital Marketing Lead – EdTech

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Fullstack Guru It Solutions Private Limited

0 - 5 years

2 - 5 Lacs

pune maharashtra india

Posted:1 day ago| Platform: Foundit logo

Apply

Skills Required

communication skil verbal communication written communication interpersonal skill

Work Mode

On-site

Job Type

Full Time

Job Description

About Us

Digital Marketing Lead

Role Overview

SEO, paid campaigns, social media, and content marketing

Key Responsibilities

Develop and execute a
digital marketing strategy
aligned with business goals (lead generation, enrollments, brand visibility).
Plan and manage
SEO, SEM, Google Ads, Meta/LinkedIn campaigns
, and track ROI.
Drive
content marketing
(blogs, case studies, student success stories, social media).
Collaborate with creative/video freelancers to showcase
placement records and student journeys
.
Manage and coordinate
freelancers/agencies
for execution, ensuring consistency and quality.
Monitor KPIs:
Cost per Lead (CPL), conversion rates, ROI
, and optimize campaigns accordingly.
Conduct market research to understand student needs, competitor strategies, and new digital trends in EdTech.
Report campaign performance to management with actionable insights.

Key Requirements

35 years of digital marketing experience
, with at least
2 years in EdTech/Education sector
.
Strong knowledge of
SEO, Google Ads, Facebook/Instagram Ads, LinkedIn marketing, YouTube promotions
.
Proven track record in
lead generation & conversion optimization
.
Experience managing
freelancers/agencies
.
Excellent communication and storytelling skills ability to repurpose offline placement success into digital campaigns.
Data-driven mindset with proficiency in
Google Analytics, Search Console, ad dashboards
.
Creative thinker with an eye for engaging content (blogs, reels, testimonials).

Preferred Qualities

Experience in
student-centric marketing
(targeting freshers, job seekers, or early career professionals).
Ability to work independently and own results.
Familiarity with EdTech sales funnels (from awareness ? inquiry ? enrollment).

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Personal Settings

Digital Marketing Lead – EdTech

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

About Us

Digital Marketing Lead

Role Overview

SEO, paid campaigns, social media, and content marketing

Key Responsibilities

digital marketing strategy

SEO, SEM, Google Ads, Meta/LinkedIn campaigns

content marketing

placement records and student journeys

freelancers/agencies

Cost per Lead (CPL), conversion rates, ROI

Key Requirements

35 years of digital marketing experience

2 years in EdTech/Education sector

SEO, Google Ads, Facebook/Instagram Ads, LinkedIn marketing, YouTube promotions

lead generation & conversion optimization

freelancers/agencies

Google Analytics, Search Console, ad dashboards

Preferred Qualities

student-centric marketing

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