Role Overview: We are looking for a dynamic and persuasive Sales Executive to build partnerships with colleges. The role involves visiting colleges, engaging with faculty and placement cells, presenting our training programs, and securing access to student databases for outreach. The candidate should be energetic, target-driven, and comfortable with frequent field visits. Key Responsibilities: Visit colleges within the assigned territory and meet with decision-makers (HODs, Placement Officers, Principals, etc.). Present our EdTech programs, workshops, and career opportunities to colleges. Build and maintain strong relationships with college management and faculty. Negotiate and finalize collaborations to access student contact details for outreach. Coordinate with the internal marketing and sales team to run awareness campaigns. Achieve monthly/quarterly targets for college tie-ups and student leads generated. Provide feedback from college interactions to refine our offerings.
About Us We are a growing EdTech company with a strong track record in offline training and student placements. Now expanding into digital-first learning, we are looking for a Digital Marketing Lead to drive our online presence, lead generation, and brand building. If you are passionate about education and have hands-on experience in digital marketing within the EdTech/Education industry , we'd love to talk. Role Overview As our Digital Marketing Lead, you will own the end-to-end marketing strategy from planning to execution with a strong focus on SEO, paid campaigns, social media, and content marketing . You will also manage external partners (freelancers/agencies) and ensure our digital marketing translates into measurable student enrollments. Key Responsibilities Develop and execute a digital marketing strategy aligned with business goals (lead generation, enrollments, brand visibility). Plan and manage SEO, SEM, Google Ads, Meta/LinkedIn campaigns , and track ROI. Drive content marketing (blogs, case studies, student success stories, social media). Collaborate with creative/video freelancers to showcase placement records and student journeys . Manage and coordinate freelancers/agencies for execution, ensuring consistency and quality. Monitor KPIs: Cost per Lead (CPL), conversion rates, ROI , and optimize campaigns accordingly. Conduct market research to understand student needs, competitor strategies, and new digital trends in EdTech. Report campaign performance to management with actionable insights. Key Requirements 35 years of digital marketing experience , with at least 2 years in EdTech/Education sector . Strong knowledge of SEO, Google Ads, Facebook/Instagram Ads, LinkedIn marketing, YouTube promotions . Proven track record in lead generation & conversion optimization . Experience managing freelancers/agencies . Excellent communication and storytelling skills ability to repurpose offline placement success into digital campaigns. Data-driven mindset with proficiency in Google Analytics, Search Console, ad dashboards . Creative thinker with an eye for engaging content (blogs, reels, testimonials). Preferred Qualities Experience in student-centric marketing (targeting freshers, job seekers, or early career professionals). Ability to work independently and own results. Familiarity with EdTech sales funnels (from awareness ? inquiry ? enrollment).