Digital Marketing Lead

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Lead at our company based in Bangalore, you will be responsible for managing a team of digital marketing managers and devising and implementing SEO and paid marketing strategies for multiple hotel customers. Your primary goal will be to ensure that our customers achieve a good return on investment on their digital spending. Your responsibilities will include: - Running the agenda of the digital marketing team, creating processes, and ensuring adherence to them to add value to our customers. - Building rapport with customers to understand their marketing requirements and goals. - Developing SEO and performance marketing strategies aligned with businesses" needs and goals, reviewing them with customers, and ensuring alignment. - Providing detailed reports on the overall performance of our marketing campaigns. - Overseeing the work of other members of the digital marketing team to ensure high-quality delivery. - Collaborating with senior stakeholders, the digital marketing team, and business unit Marketing leaders to establish a best-of-breed approach to marketing technology. - Staying updated on the latest trends and technologies in the industry. - Analyzing key metrics that influence website traffic, service quotas, and target audience. Qualifications required for this role include: - A graduate degree in Engineering or Business, with an MBA being a plus. - 3-5 years of prior account management and digital marketing experience, with a strong knowledge of SEO web optimization techniques, Google Adwords, Display Ads, and social media ads. - Previous experience in creating processes, assigning work, and tracking progress. - Excellent prioritization and project management skills, attention to detail, and the ability to prioritize and multitask. - Strong team building and management skills. - Proficiency with MS Excel, Office, and other analytical tools. - Up-to-date knowledge of the newest trends and technologies in digital marketing. Join us in this role to lead our digital marketing efforts and help our customers achieve their marketing goals effectively.,

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