Digital Marketing Intern

We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across various online channels. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in digital marketing concepts, tools, and strategies.

Key Responsibilities:

• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
• Manage and maintain the company’s social media presence (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
• Develop engaging content for social media, blogs, email, and websites
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies through digital marketing
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Manage online brand and product campaigns to raise brand awareness
• Stay up to date with the latest trends and best practices in online marketing and measurement

Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Proven experience in digital marketing or related role (1–3 years minimum preferred)
• Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, Hotjar)
• Experience in setting up and optimizing Google Ads and Meta (Facebook/Instagram) campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with CRM and marketing automation tools (e.g., HubSpot, Mailchimp, Zoho) is a plus
• Excellent communication, organization, and multitasking skills

Preferred Skills:

• Graphic design skills (e.g., Canva, Adobe Creative Suite)
• Video editing skills (for reels, shorts, or YouTube content)
• Knowledge of affiliate and influencer marketing

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person