Digital Marketing Executive

Location:

Experience Required:

About Sarha

Sarha is a fast-growing ethnic fashion brand based in Mumbai, focused on beautiful, premium sarees. We are building a strong D2C presence alongside marketplaces like Myntra, Amazon and Ajio.

We are now looking for a smart, driven D2C Growth Executive to take our website performance, conversions and digital experience to the next level.

Role Overview

You will own the growth engine of Sarha’s D2C business from website optimisation to funnels, email flows, UGC coordination, analytics and performance tracking.

This role requires someone who is data-driven, creative, hands-on with Shopify, and obsessed with improving conversions.

Key Responsibilities

Website & Conversion Optimization

• Manage and optimise the Shopify website
• Improve PDPs, navigation, landing pages, and merchandising
• Run A/B tests to improve conversion rate
• Ensure fast, clean, mobile-friendly user experience

Digital Growth & Performance

• Track daily traffic, CAC, ROAS, conversion rate & revenue metrics
• Coordinate with performance marketing agency for ads
• Identify winning SKUs, improve funnels and optimise spends

Content & UGC Management

• Coordinate UGC shoots with creators
• Plan landing pages & campaign creatives
• Upload banners, product images, size charts & descriptions

Email/SMS/WhatsApp Automation

• Create and manage flows:
• Welcome
• Cart Abandon
• Browse Abandon
• Post-purchase
• Winback
• Improve returning customer rate

Catalog & Merchandising

• Ensure accurate product listings
• Update descriptions, tags, SEO keywords
• Plan festive drops and category collections

Reporting

• Weekly and monthly performance dashboards
• Insights on traffic, content, funnels and customer behaviour
• Recommendations for improving CRO and reducing bounce

What We’re Looking For

• 1–2 years experience in D2C / Shopify / Performance-driven digital marketing
• Strong understanding of website conversion, funnels, and e-commerce metrics
• Comfortable with Shopify, basic design tools, Excel/Sheets
• Ability to work fast, think independently and take ownership
• Someone who enjoys fashion, digital growth and problem-solving

Good-to-Have Skills

• Basic knowledge of Meta/Google ads
• Experience with Klaviyo / Mailchimp / SMS tools
• Worked with influencers / UGC creators
• Basic Canva or creative editing skills

Why Join Us

• Directly work with the founders
• Build & scale a D2C fashion brand from the ground-up
• High ownership, fast learning, and real impact
• A culture that values ideas, initiative and growth

How to Apply

Send your resume or sample work to: yogesh@yashaammfashions.com or Apply directly here on LinkedIn.