Digital Marketing Executive

Key Responsibilities:

• Digital Advertising:
• Plan, execute, and optimize paid ad campaigns across Google Ads, Facebook, Instagram, and other platforms.
• Monitor campaign performance, analyze key metrics, and optimize based on ROI and CTR.
• Search Engine Optimization (SEO):
• Conduct keyword research, on-page, and off-page SEO strategies to improve organic rankings.
• Monitor site performance using tools like Google Search Console, SEMrush, or Ahrefs.
• Social Media Marketing (SMM):
• Manage and grow social media presence on platforms like LinkedIn, Facebook, Instagram, and X (Twitter).
• Develop and schedule engaging content, reels, and campaigns that align with brand objectives.
• Analytics & Reporting:
• Use tools like Google Analytics, Meta Business Suite, and other dashboards to track campaign effectiveness.
• Provide actionable insights and performance reports weekly/monthly.
• Content Coordination:
• Collaborate with the content and design teams to create impactful creatives and ad copies.
• Stay Updated:
• Keep up with the latest trends in digital marketing and incorporate best practices in campaigns.

Requirements:

• Graduate with a specialization in Digital Marketing.
• 3–4 years of hands-on experience in running digital campaigns, SEO, and SMM.
• Strong understanding of PPC platforms, SEO tools, and social media algorithms.
• Analytical mindset with proficiency in Google Analytics, Google Ads, Meta Ads Manager.
• Excellent communication and time-management skills.
• Ability to work independently and handle multiple campaigns simultaneously.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person