Digital Marketing Executive

Location : Kochi , KSUM Experience : Min 06 Months Lead Generation: • Develop and implement effective lead generation strategies across various digital channels including PPC, SEO, social media, email marketing, and content marketing. • Utilize advanced targeting techniques to reach and engage potential customers. • Optimise landing pages and user funnels to maximise lead conversion rates. Performance Marketing: • Plan, execute, and optimise performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant digital advertising platforms. • Monitor and analyse campaign performance metrics to ensure campaigns meet or exceed KPI targets. • Conduct A/B testing and other testing methodologies to improve campaign performance. Campaign Management: • Manage and oversee digital marketing campaigns from concept to execution. • Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaign delivery. • Create and manage campaign budgets, ensuring optimal allocation of resources. Analytics and Reporting: • Track and report on key performance indicators (KPIs) for all digital marketing campaigns. • Use data analytics tools (Google Analytics, CRM systems) to gain insights and identify areas for improvement. • Provide regular performance reports to senior management with actionable recommendations. SEO and Content Marketing: • Implement SEO best practices to improve organic search rankings and drive website traffic. • Collaborate with the content team to create engaging and relevant content that attracts and converts leads. • Monitor and report on SEO performance, making adjustments as needed. • Stay Updated: • Stay abreast of the latest trends and best practices in digital marketing and performance marketing. Show more Show less