Digital Marketing Executive / Specialist

Job Title:Digital Marketing Executive / Specialist
Location: New DelhiOrganization: Take One School of Mass CommunicationAbout Us : Take One School of Mass Communication, established in 2003, is among Delhi’s leading institutes in media education. With a strong legacy of producing industry-ready professionals, we are now looking for a skilled **Digital Marketing Executive / Specialist** to enhance our digital footprint, boost engagement, and support admission campaigns.Key Responsibilities**Social Media Marketing** * Develop and manage content calendar across Instagram, Facebook, LinkedIn, YouTube, and X. * Create engaging posts, reels, and stories to build community and brand recall. * Monitor trends and competitor activities to stay ahead.* **Search Engine Optimization (SEO)** * Conduct keyword research and implement on-page & off-page SEO strategies. * Optimize website content, blogs, and landing pages to improve Google ranking. * Track performance using Google Analytics and Search Console.* **Paid Ads & Performance Marketing** * Plan, execute, and optimize paid campaigns on Google Ads, Facebook, and Instagram. * Track ROI, lead generation, and admissions-focused campaign goals. * Manage budgets efficiently and prepare monthly performance reports.* **Content & Branding** * Collaborate with design/creative team for high-quality visuals, graphics, and videos. * Ensure all campaigns align with brand guidelines and institute objectives.* **Reporting & Insights** * Provide weekly and monthly reports on performance metrics. * Recommend strategies for continuous improvement. **Requirements*** 2–3 years of proven experience in digital marketing.* Strong knowledge of **SEO, SEM, Google Ads, Meta Ads Manager, and Analytics tools**.* Hands-on experience in handling **social media campaigns** and **performance ads**.* Proficiency with tools like Canva, Google Analytics, SEMrush/Ahrefs (or similar).* Excellent communication and copywriting skills.* Creative, analytical, and goal-oriented mindset.**What We Offer*** Opportunity to lead impactful digital campaigns in the education sector.* A creative and collaborative environment within a reputed media school.* Growth opportunities with performance-based recognition.* Competitive salary package (based on experience and expertise).email your cv at imzadel@gmail.com / info@takeoneschool.ac.inwww.takeoneschool.ac.in