Digital Marketing Executive (Rajkot, Gujarat)

Job Title: Digital Marketing Executive – Paid Ads Specialist

Location: Rajkot, Gujarat
Job Type: Full time
Department: Digital Marketing

Job Summary:

We are seeking a results-driven Digital Marketing Executive – Paid Ads Specialist to manage and optimize our online advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others. The ideal candidate has strong analytical skills, a deep understanding of paid media, and a passion for driving performance through data-driven strategies.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
• Conduct keyword research and audience segmentation to target the right users at the right time.
• Write compelling ad copy and collaborate with designers for visual creatives.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and others.
• Continuously optimize ad campaigns to improve ROI, CTR, CPA, and conversion rates.
• Perform A/B testing on ad creatives, copy, targeting, and landing pages.
• Stay updated with platform changes, trends, and best practices in paid media.
• Collaborate with SEO, content, and design teams to ensure messaging consistency and funnel effectiveness.
• Manage ad budgets and forecast performance to ensure efficient spending.
• Track and report KPIs and campaign outcomes regularly to stakeholders.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 1–3 years of hands-on experience managing paid ad campaigns.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Experience with Google Analytics, Google Tag Manager, UTM tracking.
• Strong analytical and problem-solving skills.
• Ability to interpret data and translate it into actionable insights.
• Excellent copywriting and communication skills.
• Certification in Google Ads and/or Meta Blueprint is a plus.

Preferred Skills:

• Experience with landing page optimization tools.
• Familiarity with CRM tools and lead management systems.
• Knowledge of remarketing, lookalike audiences, and pixel tracking.

What We Offer:

• Competitive salary
• Flexible working hours
• Performance bonuses
• Professional development opportunities
• A fast-paced, supportive, and collaborative work environment

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Schedule:

• Day shift

Work Location: In person