Digital Marketing Executive

Job Description - Digital Marketing Executive

Job Title: Digital Marketing Executive

Company Profile :

Proowrx LLP is a knowledge-based, data processing company focused on providing data analysis & business outsourcing services to Australian Business Entities. We started as service providers to a very large mortgage broking company, which is among the top mortgage broking firms in Australia. We are now working for various similar clients in the Australian Mortgage sector. Our firm is promoted & supported by an Australian mortgage broking firm, and our founders are professionals with deep expertise in the finance field who have worked with top-notch finance firms in India. We are now planning to foray into providing offshoring services for other allied sectors like accounting, conveyancing, legal advisory, and digital marketing services, etc., to clients.

Job Summary

The Digital Marketing Executive will be responsible for developing and implementing effective digital marketing strategies to enhance brand awareness, drive traffic, and generate leads. The ideal candidate will have a strong understanding of various digital marketing channels, including social media, SEO, and email marketing.

Duties and Responsibilities

• Develop and execute digital marketing campaigns across various platforms, including LinkedIn and social media.
• Optimize website content for search engines to improve organic search rankings.
• Create and manage email marketing campaigns to engage and nurture leads.
• Analyze and report on campaign performance, making data-driven recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing.

Qualifications and Requirements

• 1-3 years of experience in digital marketing or a related field.
• Proficiency in LinkedIn marketing, social media marketing, SEO, and email marketing.
• Strong analytical skills and experience with digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Key Competencies

• Creative thinking and problem-solving skills.
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Adaptability and willingness to learn new skills and technologies.

Performance Expectations

• Meet or exceed key performance indicators (KPIs) for digital marketing campaigns.
• Demonstrate continuous improvement in campaign performance through data analysis.
• Contribute to team goals and collaborate effectively with colleagues.

Salary and Benefits

The salary for this position will be competitive and commensurate with experience.