Pitangent Analytics and Technology Solutions Pvt. Ltd. logo

Digital Marketing Executive (PPC)

2 years

1 - 3 Lacs

greater kolkata area

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing ads drive analyze research targeting analysis test strategies report analytics data design content reports reporting communication seo

Work Mode

On-site

Job Type

Full Time

Job Description

Role : PPC EXECUTIVEExperience -2 YearsLocation: KolkataEmployment Type: Full-time | On-siteWe are looking for a skilled PPC Executive with at least 2 years of hands-on experience in managing and optimizing paid campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should have strong analytical skills, creative thinking, and a proven ability to drive ROI through performance marketing.As a PPC Executive at PiTangent, you’ll work closely with our marketing team to plan, execute, and analyze paid ad campaigns that boost traffic, conversions, and brand visibility.

Roles And Responsibilities

  • Plan, create, and manage PPC campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other relevant platforms.
  • Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance.
  • Optimize campaigns regularly for better CTR, CPC, and conversion rates.
  • Create and test ad copies, landing pages, and bidding strategies to improve campaign ROI.
  • Track, analyze, and report campaign performance using tools like Google Analytics, Google Tag Manager, and Data Studio.
  • Collaborate with the design and content team to create high-performing ad creatives.
  • Manage daily budgets, pacing, and bid adjustments to ensure campaigns stay within goals.
  • Stay updated with the latest PPC trends, Google Ads updates, and algorithm changes.
  • Prepare weekly and monthly performance reports for internal review and client presentations.
  • Suggest new growth opportunities through paid media experimentation.

Skills

  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum 2 years of experience in PPC campaign management.
  • Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics.
  • Excellent analytical, reporting, and communication skills.
  • Ability to work independently and meet deadlines in a fast-paced environment.
Skills: google ads,data studio,google analytics,campaigns,ppc,technical seo

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