DIGITAL MARKETING EXECUTIVE – Performance & Paid Media

Location

Experience

Focus Areas

Join a high-growth, ROI-focused marketing company managing ₹50 Cr+ annual ad spend for global manufacturers and D2C brands. As a Digital Marketing Executive, you will contribute to high-impact paid campaigns, use cutting-edge Gen-AI tools, and work closely with senior strategists and creative teams.

What You'll Do:

1. Assist in planning and executing paid media campaigns across

   Meta

   ,

   Google

   ,

   YouTube

   , and

   LinkedIn

   platforms.
2. Support the development of

   full-funnel performance strategies

   including audience research, segmentation, and retargeting.
3. Monitor campaign performance and implement

   optimizations for ROAS and CPL

   .
4. Conduct

   A/B testing

   on ad creatives, landing pages, and user flows to improve conversions.
5. Collaborate with design, content, and analytics teams to deliver cohesive campaigns.
6. Track KPIs and prepare

   weekly and monthly reports

   using tools like

   Google Sheets, Excel, PowerPoint, and Looker Studio.

7. Maintain and update ad assets to ensure

   compliance with platform policies

   .
8. Stay updated with

   AI tools

   and automation workflows for

   WhatsApp, SMS, Email, Push Notifications

   , and on-site messaging.
9. Support in

   client onboarding and strategy presentations

   , working alongside senior leads.

What You Bring:

• 2–3 years

  of hands-on experience in

  performance marketing

  or paid ads.

Proficiency in:

• Meta Ads Manager

  &

  Google Ads

• Google Analytics

  (UA & GA4)

• Keyword Planner

• Microsoft Office

  &

  Google Suite

• Strong understanding of

  paid traffic channels

  , audience segmentation, and ROI-driven decision-making.
• Excellent

  communication and presentation skills.

• Strong attention to detail, organization, and

  analytical mindset

  .

Why Join Us:

• Get mentored by high-performing senior marketers.
• Work on

  global brands

  and performance-first campaigns.
• Exposure to

  AI-first workflows

  and industry-best tools.
• Merit-based growth, not tenure-based hierarchy.