Digital Marketing Executive (Performance Marketing)

Job Title: Digital Marketing Executive (Performance Marketing) Location: Trivandrum, Kerala Job Type: Full-Time, On-site Company: Infront Technologies About the Role We are seeking a results-driven Digital Marketing Executive with 2–3+ years of hands-on experience in performance marketing. The ideal candidate should be proficient in managing and optimizing Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns, and capable of driving measurable results through data-backed strategies. Key Responsibilities: Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook & Instagram). Monitor and manage campaign performance metrics like ROAS, CPA, CTR, and Conversion Rates. Use tools like Google Analytics, Google Tag Manager, Meta Ads Manager, and third-party reporting platforms to analyze data and generate actionable insights. Provide regular performance reports and recommendations to internal stakeholders. Strategize and implement improvements to drive traffic, conversions, and customer acquisition. Collaborate with creative and content teams to align ad creatives with campaign goals. Stay updated with the latest performance marketing trends, platform updates, and best practices. Qualifications & Skills: Bachelor's degree in Marketing, Business, Communications, or a related field. 2–3+ years of proven hands-on experience in performance marketing, focusing on Google and Meta Ads. Proficient in campaign setup, management, and optimization across platforms such as: Google Search, Display, and YouTube Ads Facebook & Instagram Ads Strong analytical skills with the ability to interpret data, draw insights, and implement strategies. Experience with tools like: Google Analytics Google Tag Manager Meta Ads Manager Third-party tracking/reporting tools Demonstrated success in meeting or exceeding performance targets (ROAS, CPA, CTR, etc.). Solid understanding of marketing funnels, customer journeys, and audience segmentation. Excellent communication and presentation skills. Show more Show less