Digital Marketing Executive

Job Title: Digital Marketing Specialist

Experience : 2 to 4 years

CTC : 30K to 45K

Location : Pune

Working Days- 6 days

Job Overview

Digital Marketing Specialist

Key Responsibilities

1. Campaign Management

• Plan, launch, and optimize digital marketing campaigns across

  Google Ads, Facebook Ads, Instagram, LinkedIn

  , and other relevant platforms.
• Manage budget allocation and ensure maximum ROI.

2. SEO & SEM

• Execute on-page and off-page SEO strategies to improve search engine rankings.
• Conduct keyword research and optimize website content for organic traffic growth.
• Manage PPC campaigns to achieve high-quality lead generation.

3. Social Media Management

• Create engaging, brand-aligned content for social media channels.
• Manage daily posting, monitor engagement, and grow audience reach.
• Track analytics and adjust strategies for improved results.

4. Email Marketing

• Design and execute targeted email campaigns.
• Monitor campaign performance (open rates, CTR) and optimize based on insights.

5. Analytics & Reporting

• Track KPIs across all digital channels using tools like

  Google Analytics, Facebook Ads Manager

  , etc.
• Prepare regular performance reports with actionable recommendations.

6. Content Collaboration

• Work closely with design and content teams to create landing pages, blog posts, infographics, and other digital assets.

7. Market & Trend Analysis

• Stay updated with industry trends, algorithm changes, and emerging digital marketing tools.
• Recommend innovative strategies to keep campaigns competitive.

Requirements

• 2–4 years of hands-on experience in

  digital marketing campaign management

  .
• Strong knowledge of

  SEO, SEM, PPC, and social media marketing

  .
• Proficiency in tools like

  Google Analytics, Google Ads, Facebook Ads Manager, HubSpot

  (or similar).
• Content creation and editing skills for digital formats.
• Strong analytical, communication, and project management skills.

Preferred Qualifications

• Bachelor’s degree in

  Marketing, Communications, Business

  , or related field.
• Certifications in

  Google Ads, Facebook Blueprint, HubSpot

  (added advantage).
• Experience with

  influencer marketing

  or

  video content creation

  is a plus.