Digital Marketing Executive

Digital Marketing Executive

McLine Studios is a leading architectural firm that designs and delivers innovative and sustainable architectural projects. We’re seeking a proactive and self-sufficient Digital Marketing Executive to take full ownership of our digital presence. This role requires someone with hands-on experience in SEO, content strategy, website management, and visual content creation.

Key Responsibilities:

• Website Management: Maintain and optimize the WordPress website for SEO, UX, and technical performance, including basic HTML/CSS edits.
• SEO: Lead all on-page, off-page, and technical SEO efforts, including keyword optimization, audits, and backlink building through guest posting.
• Content Strategy: Plan, write, and manage engaging content across blogs, service pages, and social media.
• Visual Design: Create and maintain high-quality, on-brand visuals for digital platforms using Canva, Photoshop, and AI tools.
• Analytics & Reporting: Track website performance, SEO health, keyword rankings, and content effectiveness using tools like Google Analytics and Search Console.
• Social Media: Independently manage Social Media marketing—posting, engagement, and experimentation with different formats; repurpose content into shorter formats for higher engagement.
• Performance Marketing (Preferred): Support or manage campaigns on Google and LinkedIn; track metrics, and analyze performance using Excel and dashboards.
• Research & Insights: Conduct in-depth topic and keyword research, competitor analysis, and content audits; translate insights into actionable strategies for SEO, content, and outreach.

Requirements

• 2+ years of relevant experience in digital marketing
• Solid understanding of SEO (on-page, off-page, and technical)
• Strong command of WordPress, HTML/CSS, and web performance tools
• Proficiency in Google Analytics, Search Console, and other SEO tools
• Excellent writing skills with the ability to create both technical and creative content
• Experience with design tools like Canva and Photoshop
• Ability to work independently with minimal supervision

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday
• Morning shift

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: In person