Digital Marketing Executive - Manesar(Females Prefered)

Roles and Responsibilities – Digital Marketing Executive.

1. Digital Marketing Strategy & Campaigns

• Develop and implement digital marketing campaigns (SEO, SEM, email marketing, social media, etc.) tailored for B2B industrial audiences.
• Create marketing funnels focused on lead generation, distributor engagement, and product awareness.

2. Website Management

• Manage, update, and optimize the company website with new product launches, certifications, and news.
• Coordinate with the web development agency for SEO, UI/UX improvements, and speed optimization.

3. Search Engine Optimization (SEO)

• Perform keyword research focused on electrical industry terms and rank improvement.
• Optimize web pages, blogs, and product pages for search engines.
• Use tools like Google Search Console and SEMrush to monitor rankings and traffic.

4. Social Media Marketing

• Create and schedule posts on platforms like LinkedIn, Facebook, and Instagram related to products, certifications, project updates, and employee highlights.
• Run targeted B2B campaigns for distributors and electrical consultants.

5. Content Creation

• Draft technical blogs, articles, and product write-ups in coordination with product and engineering teams.
• Create emailers, brochures, datasheets, and product videos in collaboration with the design team.

6. Analytics and Reporting

• Analyze campaign performance using Google Analytics, CRM dashboards, and social media insights.
• Share monthly reports with insights, ROI, and improvement areas.

7. Email Marketing & Automation

• Run bulk email campaigns for product updates, trade show invites, and newsletters.
• Maintain email database of vendors, clients, consultants, & electrical contractors.

8. Coordination

• Work closely with the sales team for lead feedback and campaign targeting.
• Coordinate with external agencies/vendors for creatives, paid ads, and printing.

9. Trade Shows & Promotions

• Support digital promotion for trade exhibitions, webinars, or product launches.
• Manage registration pages, landing pages, and follow-up automation for attendees.

10. PR – Public Relations

• Develop and maintain relationships with journalists, media houses, influencers, and other PR contacts.
• Draft press releases, media kits, and news articles.
• Create and implement effective PR campaigns aligned with business and marketing objectives.
• Write speeches, articles, blog posts, and internal newsletters.
• Collaborate with design and digital teams to develop promotional and communication materials.
• Organize company events, press meets, and exhibitions.
• Assist in managing internal or external communication during crises to protect the company’s reputation.
• Work with the digital marketing team to monitor brand presence on social media.
• Provide regular reports and recommendations to management.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person