Job
Description
Job Description: Digital Marketing Executive – Online Jewelry (US Market)
We are seeking a skilled Digital Marketing Executive with a minimum of 3 years of experience in online marketing, particularly for the US market. The successful candidate will play a pivotal role in driving our online jewelry brand’s growth by executing digital strategies, optimizing campaigns, and expanding our reach to US-based customers.
Key Responsibilities
· Develop, implement, and manage comprehensive digital marketing strategies tailored to the US market for our online jewelry brand.
· Conduct market and competitor analysis to identify trends, customer needs, and growth opportunities specific to US consumers.
· Optimize website and landing pages for SEO and user experience, focusing on key jewelry-buying behaviors in the US market.
· Collaborate with copywriters and designers to produce high-converting ad copy, blog posts, social content, and promotional materials aimed at US audiences.
· Manage social media accounts, engage with US-based communities, and increase brand visibility through influencer partnerships and creative campaigns.
· Stay current with US digital marketing trends, algorithm changes, and emerging platforms relevant to the jewelry sector.
Professional Experience
· Proven experience managing Meta (Facebook and Instagram) ad campaigns, preferably with at least 2–3 years of hands-on experience.
· Demonstrated ability to plan, execute, and optimize paid ad campaigns to achieve business goals.
· Prior background in the jewelry, fashion, or luxury goods sector (US market focus).
Technical and Analytical Skills
· Strong understanding of Meta advertising platforms, tools, and their updates.
· Proficiency using advertising analytics tools such as Meta Ads Manager, Google Analytics, and other reporting dashboards.
· Ability to manage and analyze campaign data for key metrics like ROAS (Return on Ad Spend), CTR (Click-Through Rate), conversion rates, etc.
· Skilled in audience targeting, pixel management, and retargeting strategies.
· Experience conducting A/B testing for ad creatives and strategies.
Strategic and Creative Abilities
· Strategic planning skills to align ad campaigns with business objectives.
· Creative mindset for developing engaging ad copy and visuals that resonate with the target audience.
· Knowledge of various Meta ad formats (carousel, video, dynamic ads, etc.) and how to use them effectively.
Requirements:
· Strong written and verbal communication skills to articulate ideas and collaborate within teams.
· Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
· Presentation and reporting skills to communicate strategies and results to stakeholders.
· Excellent English communication skills, both written and verbal.
· Proven track record managing digital campaigns specifically targeting the US market.
· Strong understanding of US consumer behavior and online jewelry market nuances.
· Creativity, analytical thinking, and the ability to work independently as well as in a team.
· Hands-on experience with Google Analytics, Facebook Business Manager, SEO tools, and major email marketing platforms.
Additional Plus Points
· Familiarity with influencer marketing and affiliate partnerships in the US.
· Up-to-date with current trends and compliance standards in digital advertising and Meta’s advertising policies.
What We Offer
· Opportunity to play a key role in a dynamic, growing online jewelry brand.
· Exposure to the latest tools and strategies in digital marketing.
· Collaborative & professional work environment.
To Apply: Please submit your updated resume, a cover letter highlighting your US market experience, and examples of successful campaigns you have managed for the US audience. We look forward to seeing how your expertise will help us sparkle in the US digital jewelry space!
