DIGITAL MARKETING EXECUTIVE JOBS IN KARAIKUDI

Responsibilities

• Plan and implement multi-channel campaigns (SEO, PPC, Social media, Email) to drive brand awareness, traffic, and conversions.
• Create, monitor, and optimize pay-per-click campaigns across Google Ads and social media platforms to achieve maximum ROI.
• Use tools like Google Analytics to monitor website traffic, user behaviour, and campaign effectiveness, providing actionable insights.
• Optimize app titles, descriptions, keywords, and visuals for App Store (iOS) and Google Play Store (Android).Analyze app store metrics and competitor data to improve rankings and visibility.
• Improve website elements like CTAs, forms, and navigation to increase user engagement and conversions.
• Work with designers, developers, and project managers to develop and execute cohesive website strategies that enhance user experience, align with brand goals, and significantly boost brand awareness.
• Monitor and analyze competitor marketing strategies to identify opportunities for improving the brand's approach and staying competitive.
• Implement on-page and off-page SEO strategies to improve search rankings and drive organic traffic.
• Optimize website content, improve search rankings, and conduct keyword research to enhance organic traffic.
• Ensure the website is user-friendly, optimized for conversions, and updated with fresh content.
  

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• 2+ years of experience in digital marketing.
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Familiarity with email marketing tools and PPC campaigns.
• Knowledge of HTML, CSS, or basic web development is a plus.
• Understanding of user experience (UX) and conversion rate optimization (CRO).
• Strong copywriting and content creation skills.
• Ability to stay updated with digital marketing trends and tools.
  

Benefits

• Provident Fund
• Yearly Bonus & Increment
• Complimentary Lunch thrice a week & Breakfast on Saturdays
• Health Insurance policy
• Casual leaves
• Commuting support
• Team building activities