Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Kaloor, Kochi
Experience: 2–4 years (Must have hands-on experience with Google Ads, Meta Ads, SEO)

Job Summary:

We are looking for a skilled Digital Marketing Executive with strong expertise in Google Ads and Meta (Facebook & Instagram) Ads. The ideal candidate will be responsible for executing and optimizing online campaigns, ensuring strong ROI and lead generation across digital platforms.

Key Responsibilities:

• Plan and execute performance marketing campaigns across Google Ads and Meta Ads Manager (Facebook & Instagram).
• Monitor and optimize campaigns to achieve KPIs including CTR, CPC, CPA, and ROAS.
• Research and identify content gaps and SEO opportunities to boost organic visibility.
• Coordinate and manage on-page & off-page SEO, including website audits, link building, and keyword research.
• Analyze performance data, generate reports, and provide actionable insights to improve campaign effectiveness.
• Manage and optimize the company’s presence across social media platforms.
• Collaborate with the content and design teams to develop engaging ad creatives and landing pages.
• Assist in managing and growing the company's YouTube channel, including content optimization and metadata handling.
• Implement lead generation strategies to support the sales funnel and monthly targets.
• Stay updated with the latest digital trends, algorithms, and platform updates.

Preferred Skills:

• Proven experience in managing Google Ads and Meta Ad Campaigns.
• Strong understanding of digital analytics tools like Google Analytics, Meta Insights, etc.
• Basic knowledge of tools like Google Tag Manager, Search Console, and SEO tools (e.g., Ahrefs, SEMrush).
• Good written communication skills for ad copy and content briefs.
• Ability to work independently and in a team.

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Benefits:

• Leave encashment
• Paid time off

Schedule:

• Day shift
• Morning shift
• Weekend availability

Supplemental Pay:

• Yearly bonus

Experience:

• Google Ads: 1 year (Preferred)
• Meta Ads: 1 year (Preferred)

Work Location: In person