Digital Marketing Executive

Job Description

We are looking for a dynamic and results-driven Digital Marketing & SEO Executive to lead and execute end-to-end organic lead generation strategies. This role combines SEO expertise, content planning, social media engagement, and strategic outreach to build brand presence and attract qualified leads. Key Responsibilities : SEO Strategy & Execution : Create and implement a comprehensive SEO strategy focused on organic lead generation. Perform On-page and Technical SEO for the Shalin Designs website. Monitor and guide Off-page SEO activities executed by team members. Conduct ongoing Local SEO optimization and Competitor analysis . Track and analyze keyword performance , adjust content and placement strategies accordingly. Suggest and implement ideas to improve traffic, impressions, and CTR . Content & Blog Optimization: Optimize existing blog content for SEO performance. Conduct keyword and topic research for new blog posts and guest articles . Manage and execute guest post outreach activities . Analytics & Monitoring: Track and report user traffic trends using Google Analytics, Google Search Console, and SEMrush . Provide insights and action plans based on performance data. Social Media & Profile Management: Handle the social media presence (including content creation and design ideas). Manage and update LinkedIn profiles Support LinkedIn activities related to lead generation and brand positioning . Lead Generation & Sales Support: Identify and connect with the target audience across platforms. Collect and manage email data of industry-relevant prospects. Execute manual email outreach campaigns and follow-ups. Share company posts and maintain regular engagement with potential leads. Attend weekly meetings to discuss ongoing strategies and improvements. Skills & Qualifications: Proven experience in SEO, digital marketing , and content optimization . Proficiency in tools like Google Analytics, Google Search Console, SEMrush , and LinkedIn Sales Navigator. Strong understanding of organic growth strategies, lead funnels , and email marketing . Excellent communication skills and a collaborative mindset. Creative thinker with attention to detail and an analytical approach. Preferred Tools: SEMrush, Ahrefs, Google Analytics, Google Search Console Canva or similar tools for basic design Email outreach tools (e.g., Mailtrack, Hunter, Apollo – optional)