Assist in creating engaging and relevant digital content (e.g., website copy, blog posts, social media updates, email newsletters, video scripts) that aligns with brand guidelines and SEO best practices .
Manage and update website content using CMS platforms (e.g., WordPress, Joomla, Shopify).
Ensure all content is optimized for search engines and user experience.

Search Engine Optimization (SEO):

Conduct keyword research and analysis to identify relevant search terms for the Nashik market and broader audience.
Implement on-page SEO best practices (e.g., meta descriptions, title tags, heading structures, image alt text).
Monitor website performance using tools like Google Analytics and Google Search Console to identify areas for improvement.
Assist with off-page SEO strategies (e.g., link building, local SEO for Nashik businesses).

Social Media Marketing (SMM):

Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, Twitter) relevant to our target audience in Nashik and beyond.
Monitor social media channels, respond to comments and messages, and engage with followers to build community.
Analyze social media performance metrics and identify trends to optimize future campaigns.
Stay updated with platform changes and emerging social media trends.

Paid Advertising (SEM/PPC):

Assist in the planning, setup, and optimization of paid ad campaigns on platforms like Google Ads (Search, Display, YouTube) and social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
Monitor campaign performance, analyze data, and provide recommendations for budget allocation and bid adjustments to maximize ROI.
Conduct A/B testing on ad creatives and landing pages.

Email Marketing:

Assist in designing, building, and deploying engaging email campaigns (e.g., newsletters, promotional emails, automated workflows).
Manage email lists, segment audiences, and ensure high deliverability rates.
Analyze email campaign performance (open rates, click-through rates, conversions) and suggest improvements.

Website Analytics Reporting:

Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics .
Prepare regular reports on key digital marketing metrics, providing insights and recommendations for optimization.
Track competitor digital marketing activities to identify opportunities.

Local Marketing:

Optimize Google My Business listings and other local directories to enhance visibility in Nashik.
Run geo-targeted campaigns for local audiences.

Collaboration:

Work closely with the marketing team, sales team, and other internal stakeholders to ensure integrated marketing efforts.
Stay informed about digital marketing trends, best practices, and emerging technologies.

This job is provided by Shine.com

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