Digital Marketing Executive

Skills:

Job Overview

Qualifications And Skills

• Proficiency in Google Analytics is essential for tracking and analyzing campaign performance to optimize digital marketing strategies (Mandatory skill).
• A deep understanding of SEO Optimization techniques to improve website visibility and search engine ranking is a key requirement (Mandatory skill).
• Experience in Content Marketing to create and distribute valuable content that attracts and engages target audiences (Mandatory skill).
• Proficiency in Social Media Advertising to effectively target and reach audiences across multiple platforms is required.
• Familiarity with Email Marketing Platforms such as Mailchimp for creating and managing effective email campaigns is mandatory.
• Hands-on experience with Pay-Per-Click (PPC) Advertising to drive targeted traffic and maximize conversions is essential for this role.
• Proven competence in Google Ads for effective digital advertising and keyword bidding management is required.
• Strong ability in Data Analysis and Reporting Tools to assess performance metrics and drive data-driven decision making is expected.
  

Roles And Responsibilities

• Develop and execute innovative digital marketing strategies to enhance Huemn's online presence and brand awareness.
• Utilize Google Analytics and SEO Optimization to monitor and improve website and campaign performance.
• Create engaging and relevant content for various digital platforms to attract and retain customers.
• Manage and optimize social media advertising campaigns to effectively reach and engage target audiences.
• Plan, create, and execute email marketing campaigns using platforms like Mailchimp to maximize outreach.
• Oversee Pay-Per-Click (PPC) and Google Ads campaigns to drive targeted traffic and deliver measurable ROI.
• Conduct in-depth data analysis to assess the effectiveness of campaigns and generate detailed reports.
• Collaborate with the internal teams to ensure brand consistency and leverage synergies across marketing efforts.