Digital Marketing Executive

Company Description

High Beam Global (HBG) is a market intelligence organization that delivers insight-driven research solutions to clients all over the world. Our extensive research experience and expert domain knowledge give our clients a competitive edge. Our clients include top consulting firms, research houses, and large corporates in all major industry sectors. With over 13 years of research experience, HBG is one of the top-rated market research and data collection firms in India. We operate globally with offices in three continents.

Role Description

We are seeking a dynamic and experienced Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns. The role requires a strong understanding of market research, digital advertising, and analytics, with a focus on driving brand awareness, lead generation, and overall business growth.

Key Responsibilities:

1. Digital Campaign Management:

  - Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to social media, email, display advertising, and search engine marketing (SEM).

  - Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.

2. Content Creation and Management:

  - Develop engaging and relevant content for online platforms, ensuring consistency with the company's brand and messaging.

  - Manage content calendars, including scheduling and publishing content on various digital channels.

3. SEO and SEM:

  - Implement and manage search engine optimization (SEO) strategies to improve organic search rankings.

  - Oversee search engine marketing (SEM) campaigns, including keyword research, ad copy creation, and bid management.

4. Analytics and Reporting:

  - Utilize analytics tools to track and analyze the performance of digital marketing campaigns.

  - Provide regular reports and insights, highlighting key metrics and areas for improvement.

5. Social Media Management:

  - Develop and execute social media strategies to enhance brand presence and engagement.

  - Monitor social media channels for industry trends, competitor activity, and relevant conversations.

Qualifications:

- Bachelor’s degree in marketing, Business, or a related field.

- Proven experience 1 year as a Digital Marketing Executive or similar role.

- Strong understanding of market research principles.

- Excellent written and verbal communication skills.

- Creative thinker with the ability to generate innovative ideas.