Digital Marketing Executive

Location: Varanasi, Uttar Pradesh

Job Type: Full-Time (On-Site)

Experience: 1–3 Years

Salary: ₹20,000 – ₹30,000 per month (based on experience & skillset)

About the Role:

We are looking for a creative, analytical, and tech-savvy Digital Marketer cum Content Creator who can manage digital campaigns, create compelling content, and contribute to enhancing UI/UX experiences. The ideal candidate will bring a blend of marketing insight, content storytelling, and design sense to elevate our brand across digital platforms.

Key Responsibilities:

Digital Marketing:

• Plan, execute, and optimize digital marketing campaigns (Google Ads, Meta Ads, SEO/SEM)
• Manage and grow social media channels (Instagram, Facebook, LinkedIn, YouTube)
• Track performance using Google Analytics, Meta Insights, and other tools
• Run email marketing campaigns and lead generation strategies
• Improve organic traffic through SEO techniques, keyword research, and backlinks

Content Creation:

• Write clear, engaging, and brand-aligned content for social media, website, blogs, and ads
• Script, plan, and coordinate reels, carousels, product videos, and promotional content
• Collaborate with graphic/video editors to deliver creative output

UI/UX and Creative Coordination:

• Understand user behavior and suggest UI/UX improvements for better digital experience
• Work with designers/developers to ensure visually consistent and user-friendly layouts
• Ensure mobile and desktop-friendly designs for websites, landing pages, and newsletters
• Conduct basic UI audits to recommend improvements on website/app navigation and flow

Required Skills:

• Bachelor's degree in Marketing, Design, Communication, or related field
• 1–3 years of proven experience in digital marketing & content creation
• Strong knowledge of Canva, Adobe Photoshop, Adobe Illustrator, Meta Ads, Google Ads, SEO tools (Ahrefs, SEMrush, Ubersuggest)
• Experience with Canva, Adobe Creative Suite (Photoshop/Illustrator), or Figma
• Understanding of UI/UX principles, user journey, and basic wireframing
• Excellent writing skills in English and Hindi

Job Type: