Digital Marketing Executive

Job Title: Digital Marketing Executive
Experience: Minimum 1 year
Industry: IT experience preferred

Role Overview:

We are seeking a results-driven Digital Marketing Executive with more than one year of experience, particularly in SEO and AI-driven marketing tools. The ideal candidate will have a solid understanding of technical SEO and practical exposure to leveraging AI chatbots such as ChatGPT to enhance customer engagement and marketing effectiveness.

Key Responsibilities:

• Manage technical SEO tasks including keyword research, on-page optimization, site audits, and performance analysis to improve organic search rankings.
• Develop, implement, and optimize comprehensive digital marketing campaigns to support business objectives.
• Manage on-page SEO elements such as metadata, headers, internal linking, and keyword usage for optimal search engine performance.
• Monitor organic search performance using tools like Google Search Console, Google Analytics, SEMrush, or Screaming Frog and prepare actionable reports.
• Collaborate cross-functionally with IT, content, and design teams to ensure seamless execution of marketing initiatives.
• Monitor and analyze campaign metrics using tools like Google Analytics and Search Console, producing actionable insights and reports.
• Stay abreast of the latest trends in digital marketing, SEO best practices, and AI technologies relevant to the marketing domain.

Requirements:

• Minimum 1 year of hands-on digital marketing experience, with a focus on SEO audits and technical SEO.
• Strong proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Deep understanding of technical SEO fundamentals: crawl budget management, indexing, site speed optimization, structured data, and schema markup.
• Experience or familiarity with AI-powered chatbot platforms like ChatGPT and applying them for marketing and customer engagement.
• Excellent communication and teamwork skills to work cross-functionally with different teams.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

• Commuter assistance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• How many years of experience you have in Technical SEO?
• Notice Period?

Work Location: In person