Digital Marketing Executive

Key Responsibilities Strategy & Planning Develop and execute a comprehensive digital marketing strategy aligned with company goals. Plan integrated campaigns across SEO, SEM, social media, email, and display advertising. Identify growth opportunities, new platforms, and emerging trends. Execution & Campaign Management Set up, run, and optimize digital campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc. Create and manage engaging content for social media channels. Oversee website SEO optimization, keyword research, and content improvements. Execute email marketing campaigns, from concept to delivery. Team & Collaboration Coordinate with designers, content creators, and external vendors to produce marketing assets. Work closely with sales and product teams to ensure consistent brand messaging. Analytics & Reporting Monitor campaign performance using Google Analytics, Meta Business Suite, and other tools. Track KPIs, prepare detailed performance reports, and recommend optimizations. Manage and optimize marketing budgets for maximum ROI. Qualifications Bachelor’s or Master’s degree in Marketing, Business, or a related field. 3–6 years of experience in digital marketing, with a proven track record in both strategy and execution. Strong understanding of SEO, SEM, PPC, social media, and content marketing. Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing platforms. Excellent leadership, project management, and analytical skills. Key Skills Strategic Planning & Campaign Execution SEO, SEM & PPC Management Social Media Marketing & Content Strategy Google Analytics / Tag Manager Budget & ROI Management Strong Communication & Leadership