Digital Marketing Executive

Job Description

We are hiring a results-driven Digital Marketing Executive with expertise in PPC campaigns and B2B lead generation for IT/software services. The role focuses on planning and executing full-funnel strategies to attract, convert, and retain tech-savvy clients. Key Responsibilities: Manage PPC campaigns across Google Ads, LinkedIn, Meta, and Bing. Build and optimize marketing funnels (Awareness → Consideration → Conversion → Retention). Create and test ad copy, landing pages, and CTAs for IT services and SaaS offerings. Track performance metrics (CTR, ROAS, CAC, leads) and report campaign ROI. Collaborate with sales and product teams to align campaigns with business goals. Requirements: 1+ years of PPC experience, preferably in the IT or SaaS space. Strong knowledge of Google Ads, LinkedIn Ads, Analytics, and CRM tools. Ability to write clear, compelling B2B ad copy. Experience with funnel-building and performance optimization. Apply Now: Send your resume and PPC portfolio to jyoti.ctinfotech@gmail.com Job Type: Full-time Pay: ₹9,383.95 - ₹20,000.00 per month Schedule: Day shift Monday to Friday Education: Bachelor's (Preferred) Experience: SEO: 1 year (Preferred) PPC Campaign Management: 1 year (Preferred) total work: 1 year (Preferred) Location: New Palasia, Indore, Madhya Pradesh (Preferred) Work Location: In person